Full Idea
Events and actions are conceptualised metaphorically as object, activities as substances, and states as containers.
Gist of Idea
Events are metaphorical objects (and activities are substances, and states are containers)
Source
G Lakoff / M Johnson (Metaphors We Live By [1980], 06)
A Reaction
A nice, and persuasive, example of how deeply metaphors penetrate the way we conceptualise things. It takes an big effort to reject the object metaphor, and really conceive of events as processes.
Book Reference
Lakoff,G/Johnson,M: 'Metaphors We Live By' [Chicago 2003], p.30