Full Idea
To be happy, and to live the fine and divinely-happy life, would seem to reside in three things above all, ..for some say that wisdom is the greatest good, others virtue, others pleasure.
Gist of Idea
Happiness involves three things, of which the greatest is either wisdom, virtue, or pleasure
Source
Aristotle (Eudemian Ethics [c.333 BCE], 1214a30)
Book Reference
Aristotle: 'Eudemian Ethics I,II and VIII', ed/tr. Woods,Michael [OUP 1992], p.2
A Reaction
Aristotle is well-known for his pluralist answer to this question: virtue is crucial, wisdom is perhaps the greatest of the virtues, and pleasure improves everything in life.