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Full Idea
Egoism! But no one has yet asked: what kind of ego? On the contrary, everyone unconsciously thinks every ego equal to every other ego.
Clarification
The 'ego' is the self
Gist of Idea
The question about egoism is: what kind of ego? since not all egos are equal
Source
Friedrich Nietzsche (The Will to Power (notebooks) [1888], §364)
Book Ref
Nietzsche,Friedrich: 'The Will to Power', ed/tr. Kaufmann,W /Hollingdate,R [Vintage 1968], p.198
A Reaction
The implication, I presume, is that you should be egoistic if you have a really excellent ego, but very altruistic if you are a loser. Or a slave. Or a monk.