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19. Language / F. Communication / 1. Rhetoric

[use of language for emotional influence]

24 ideas
Truth is not beautiful; beautiful speech is not truthful [Laozi (Lao Tzu)]
     Full Idea: Truthful words are not beautiful; beautiful words are not truthful.
     From: Laozi (Lao Tzu) (Daodejing (Tao Te Ching) [c.530 BCE], II.LXXXI.194)
     A reaction: A sharp disagreement with Keats ('Ode to a Grecian Urn'). A deep and important question, especially in relation to Plato's discussion of rhetoric (where he is very ambivalent). Great mathematics is beautiful. Truth can harsh. On the whole, I disagree.
People who control others with fluent language often end up being hated [Kongzi (Confucius)]
     Full Idea: Of what use is eloquence? He who engages in fluency of words to control men often finds himself hated by them.
     From: Kongzi (Confucius) (The Analects (Lunyu) [c.511 BCE], V.5)
     A reaction: I don't recall Socrates making this very good point to any of the sophists (such as Gorgias). The idea that if you battle or connive your way to dominance over others then you are successful is false. Life is a much longer game than that.
Destroy seriousness with laughter, and laughter with seriousness [Gorgias]
     Full Idea: Destroy the seriousness of others with laughter, and their laughter with seriousness.
     From: Gorgias (fragments/reports [c.443 BCE]), quoted by Aristotle - The Art of Rhetoric 1419b
     A reaction: This sounds like brilliant tactical advice, which should be on the wall of every barrister's chambers. This is a case of rhetoric having something to teach us which is nothing at all to do with truth. It is more like learning karate.
Gorgias says rhetoric is the best of arts, because it enslaves without using force [Gorgias, by Plato]
     Full Idea: Gorgias insists that the art of persuasion is superior to all others because it enslaves all the rest, with their own consent, not by force, and is therefore by far the best of all the arts.
     From: report of Gorgias (fragments/reports [c.443 BCE]) by Plato - Philebus 58a
     A reaction: A nice point, and it is not unreasonable to rank the arts in order of their power. To enchant, without achieving agreement, and to speak truth without persuading, are both very fine, but there is something about success that cannot be gainsaid.
Rhetoric can produce conviction, but not educate people about right and wrong [Plato]
     Full Idea: Rhetoric is an agent of the kind of persuasion which is designed to produce conviction, but not to educate people about right and wrong.
     From: Plato (Gorgias [c.387 BCE], 455a)
     A reaction: Surely there must be good rhetoric (or at least it is an open question)?
Rhetoric is irrational about its means and its ends [Plato]
     Full Idea: Rhetoric is a knack, because it lacks rational understanding of its object or what it dispenses (and can't explain the reason anything happens).
     From: Plato (Gorgias [c.387 BCE], 465a)
     A reaction: If there are cunning people who have the wrong sort of intelligence for morality, there must be cunning users of rhetoric who know exactly what they are doing.
An excellent speech seems to imply a knowledge of the truth in the mind of the speaker [Plato]
     Full Idea: If a speech is to be classed as excellent, does that not presuppose knowledge of the truth about the subject of the speech in the mind of the speaker.
     From: Plato (Phaedrus [c.366 BCE], 259e)
     A reaction: I like the thought that Plato's main interest was rhetoric, but with the view that the only good rhetoric is truth-speaking. It would be hard to admire a speech if you disagreed with it.
Only a good philosopher can be a good speaker [Plato]
     Full Idea: Unless a man becomes an adequate philosopher he will never be an adequate speaker on any subject.
     From: Plato (Phaedrus [c.366 BCE], 261a)
     A reaction: Depends. Hitler showed little sign of clear philosophical thinking, but the addition of lights and uniforms seemed to sweep reasonably intelligent people along with him.
'Phaedrus' pioneers the notion of philosophical rhetoric [Lawson-Tancred on Plato]
     Full Idea: The purpose of the 'Phaedrus' is to pioneer the notion of philosophical rhetoric.
     From: comment on Plato (Phaedrus [c.366 BCE], Ch.10) by Hugh Lawson-Tancred - Plato's Republic and Greek Enlightenment
     A reaction: This is a wonderfully challenging view of what Plato was up to. One might connect it with Rorty's claim that philosophy should move away from epistemology and analysis, towards hermeneutics, which sounds to me like rhetoric. 'Phaedrus' is beautiful.
The 'Republic' is a great work of rhetorical theory [Lawson-Tancred on Plato]
     Full Idea: The 'Republic' is the greatest single achievement of ancient rhetorical theory.
     From: comment on Plato (The Republic [c.374 BCE]) by Hugh Lawson-Tancred - Plato's Republic and Greek Enlightenment Ch.9
     A reaction: A lovely inversion of our normal reading of Plato! Is the real aim of philosophy the making of good speeches? Is the great aim to display the true beauty of the human mind, as the Olympics display the beauty of the body?
The question of whether or not to persuade comes before the science of persuasion [Plato]
     Full Idea: The science of whether one must persuade or not must rule over the science capable of persuading.
     From: Plato (The Statesman [c.356 BCE], 304c)
     A reaction: Plato probably thinks that reason has to be top of the pyramid, but there is always the Nietzschean/romantic question of why we should place such a value on what is rational.
Plato's whole philosophy may be based on being duped by reification - a figure of speech [Benardete,JA on Plato]
     Full Idea: Plato is liable to the charge of having been duped by a figure of speech, albeit the most profound of all, the trope of reification.
     From: comment on Plato (works [c.375 BCE]) by José A. Benardete - Metaphysics: the logical approach Ch.12
     A reaction: That might be a plausible account if his view was ridiculous, but given how many powerful friends Plato has, especially in the philosophy of mathematics, we should assume he was cleverer than that.
Rhetoric now enables good speakers to become popular leaders [Aristotle]
     Full Idea: Now, with the development of rhetoric, those who are able public speakers become popular leaders.
     From: Aristotle (Politics [c.332 BCE], 1305a12)
     A reaction: Demosthenes was an exact contemporary of Aristotle. Nowadays we are conscious of the 'dumbing down' by popular speakers, which is not the same as rhetoric.
Rhetoric is a political offshoot of dialectic and ethics [Aristotle]
     Full Idea: Rhetoric is a kind of offshoot of dialectic and of the study of ethics, and is quite properly categorized as political.
     From: Aristotle (The Art of Rhetoric [c.350 BCE], 1356a25)
     A reaction: Aristotle gives a higher status to rhetoric than Socrates and Plato did - and rightly, in my view. We have lost sight of it as a vital part of politics, and philosophers must fight for virtue in rhetoric, which requires right reason and fine principles.
Rhetoric has three types, four modes, and four sections [Stoic school, by Diog. Laertius]
     Full Idea: Stoics say rhetoric is tripartite. Part is deliberative, part forensic, part encomiastic. It is divided into invention, diction, organisation, and delivery. Rhetorical speech is divided into the introduction, exposition, counterargument and conclusion.
     From: report of Stoic school (fragments/reports [c.200 BCE]) by Diogenes Laertius - Lives of Eminent Philosophers 07.42-3
     A reaction: The last bit is quite a good guide for a philosophical paper.
Oratory and philosophy are closely allied; orators borrow from philosophy, and ornament it [Cicero]
     Full Idea: There is a close alliance between the orator and the philosophical system of which I am a follower, since the orator borrows subtlely from the Academy, and repays the loan by giving to it a copious and flowing style and rhetorical ornament.
     From: M. Tullius Cicero (On Fate ('De fato') [c.44 BCE], 02.03)
     A reaction: It is a misundertanding to think that rhetoric and philosophy are seen as in necessary opposition. Philosophers just seemed to think that oratory works a lot better if it is truthful.
Eloquence educates, exhorts, comforts, distracts and unites us, and raises us from savagery [Cicero]
     Full Idea: How wonderful is the power of eloquence! It enables us to learn and to teach. We use it to exhort and persuade, to comfort the unfortunate, to distract the timid and calm the passionate. It unites us in law and society, and raises us from savagery.
     From: M. Tullius Cicero (On the Nature of the Gods ('De natura deorum') [c.44 BCE], 2.147)
     A reaction: [compressed] Cicero would have been well aware of the doubts about rhetoric felt by Socrates (and possibly Plato). Cicero was probably the greatest Roman orator.
We only want to know things so that we can talk about them [Pascal]
     Full Idea: We usually only want to know something so that we can talk about it.
     From: Blaise Pascal (Pensées [1662], 77 (152))
     A reaction: This may be right, but I wouldn't underestimate it as a worthy end (though Pascal, as usual, calls it 'vanity'). Good talk might even be the highest human good (how many people like, more than anything, chatting in pubs?), and good talk is knowledgeable.
It is essential that wise people learn to express their wisdom, possibly even as foolishness [Nietzsche]
     Full Idea: It is not yet enough to prove a thing, one must seduce people to accept it or raise them up to it. That is why a knowledgeable person ought to learn to speak his wisdom: and often in such a way that it sounds like foolishness.
     From: Friedrich Nietzsche (Dawn (Daybreak) [1881], 330)
     A reaction: Kant comes to mind. He has needed endless exegesis by people who write better than him. Have there been even greater philosophers who couldn't express their wisdom at all? Cratylus, perhaps!
Great orators lead their arguments, rather than following them [Nietzsche]
     Full Idea: For me there are no true orators and super-orators unless they can convince the arguments themselves to run after them.
     From: Friedrich Nietzsche (Unpublished Notebooks 1881-82 [1882], 22[01])
     A reaction: I translate this as great orators generating the mere appearance of good arguments. Both reason and feeling must be irrationally swept along. Nice.
Reasoning aims not at the understanding of objects, but at the desire to give beautiful speeches [Roochnik]
     Full Idea: Logos originates not in a cognitive capacity for the apprehension of objects, but in the desire to give birth to beautiful speeches.
     From: David Roochnik (The Tragedy of Reason [1990], p.124)
     A reaction: It is hard for us to grasp this, but it might be quite life-enhancing if we could return to that old way of thought.
If relativism is the correct account of human values, then rhetoric is more important than reasoning [Roochnik]
     Full Idea: If relativism offers an accurate description of human values, then rhetoric replaces logos as the most fundamental human activity.
     From: David Roochnik (The Tragedy of Reason [1990], p.47)
     A reaction: Or putting it another way, logos (reason) becomes meaningless. I suppose, though, that a relativist can conduct conditional reasoning (but must belief in some rules of reason).
Often socialising people is the only way to persuade them [Kusch]
     Full Idea: Often we can convince members of other cultures only by socializing them into our culture.
     From: Martin Kusch (Knowledge by Agreement [2002], Ch.19)
     A reaction: This looks both true and interesting, and is good support for Kusch's communitarian epistemology. What actually persuades certainly doesn't have to be reasons, and may be almost entirely social.
Rhetoric is built into language, so it cannot be stripped from philosophy [Bowie]
     Full Idea: The attempt to rid philosophy of rhetoric falls prey precisely to that fact that what is involved in rhetoric is inherent in what is built into all natural languages by their genesis in the real historical world.
     From: Andrew Bowie (Introduction to German Philosophy [2003], 2 'Hamann')
     A reaction: Rhetoric can range from charming to bullying, and it is the latter which is the problem. The underlying issue is dogma versus dialectic. Some analytic philosophers have a good shot at being non-rhetorical.