Full Idea
Intentions involve normative commitments. We settle on intended courses, if there is no reason to reconsider them, and intentions put pressure on us to form further intentions in order to more efficiently coordinate our actions.
Clarification
'Normativity' concerns obligations
Gist of Idea
Intentions are normative, requiring commitment and further plans
Source
report of Michael Bratman (Intention, Plans, and Practical Reason [1987]) by Wilson,G/Schpall,S - Action 4
Book Reference
'Stanford Online Encyclopaedia of Philosophy', ed/tr. Stanford University [plato.stanford.edu], p.14
A Reaction
[a compression of their summary] This distinguishes them from beliefs and desires, which contain no such normative requirements, even though they may point that way.