Full Idea
Bratman's three main norms of intention are 'internal consistency' (between a person's intentions), 'means-end coherence' (the means must fit the end), and 'consistency with the agent's beliefs' (especially intending to do and believing you won't do).
Gist of Idea
Intentions must be mutually consistent, affirm appropriate means, and fit the agent's beliefs
Source
report of Michael Bratman (Intention, Plans, and Practical Reason [1987]) by Wilson,G/Schpall,S - Action 4
Book Reference
'Stanford Online Encyclopaedia of Philosophy', ed/tr. Stanford University [plato.stanford.edu], p.14
A Reaction
These are controversial, but have set the agenda for modern non-reductive discussions of intention.