Full Idea
Altruistic values attach to satisfactions of other persons, without regard to ulterior satisfactions accruing to oneself. Ceremonial values attach to practices of one's society, without regard to satisfactions accruing to oneself.
Gist of Idea
Altruistic values concern other persons, and ceremonial values concern practices
Source
Willard Quine (On the Nature of Moral Values [1978], p.58)
Book Reference
Quine,Willard: 'Theories and Things' [Harvard 1981], p.58
A Reaction
An interesting distinction, but probably as blurred and circular as (according to Quine) the analytic/synthetic distinction.