Full Idea
The effect of my account, as of Kripke's, is to separate the question of how the reference of terms such as 'gold' is fixed from the question of their conceptual content.
Gist of Idea
We should separate how the reference of 'gold' is fixed from its conceptual content
Source
Hilary Putnam (Representation and Reality [1988], §2 p.38)
Book Reference
Putnam,Hilary: 'Representation and Reality' [MIT 1992], p.38
A Reaction
Too simple. 'Gold' isn't a proper name, like 'Hilary', which needs no more content than a serial number. Baptising a gold sample needs much more information than baptising a person.