Full Idea
The type of the ambitious man who thirsts after honour is supposed to be Napoleon, or Caesar, or Alexander! As if these were not precisely the great despisers of honour!
Gist of Idea
The supposed great lovers of honour (Alexander etc) were actually great despisers of honour
Source
Friedrich Nietzsche (The Will to Power (notebooks) [1888], §751)
Book Reference
Nietzsche,Friedrich: 'The Will to Power', ed/tr. Kaufmann,W /Hollingdate,R [Vintage 1968], p.397
A Reaction
I'm not sure how Nietzsche knows this, but it sounds right. Great success comes from total focus on the end, not on incidental rewards.