Full Idea
Noradrenaline is an excitatory chemical that induces physical and mental arousal and heightens mood. Production is centred in an area of the brain called the locus coeruleus, which is one of several candidates for the brain's 'pleasure' centre.
Gist of Idea
The 'locus coeruleus' is one of several candidates for the brain's 'pleasure centre'
Source
Rita Carter (Mapping the Mind [1998], p. 30)
Book Reference
Carter,Rita: 'Mapping the Mind' [Phoenix 2000], p.30
A Reaction
It seems to me very morally desirable that people understand facts of this kind, so that they can be more objective about pleasure. Pleasure is one cog in the machine that makes a person, not the essence of human life.