Full Idea
Most people seem to want to be loved rather than to love, the reason being their desire for honour.
Gist of Idea
Most people want to be loved rather than to love, because they desire honour
Source
Aristotle (Nicomachean Ethics [c.334 BCE], 1159a13)
Book Reference
Aristotle: 'Ethics (Nicomachean)', ed/tr. ThomsonJ A K/TredennickH [Penguin 1976], p.271
A Reaction
The footnote says 'honour' here is 'esteem'. In other words, wanting to be loved is a type of vanity, which sounds right. Most people would like being loved from afar, by a person who could do nothing to benefit or please them.