Full Idea
Men take its occurring after as its occurring because.
Gist of Idea
People assume events cause what follows them
Source
Aristotle (The Art of Rhetoric [c.350 BCE], 1401b30)
Book Reference
Aristotle: 'The Art of Rhetoric', ed/tr. Lawson-Tancred,H.C. [Penguin 1991], p.210
A Reaction
The Latin is 'post hoc propter hoc' - after this so because of this. It is quite a good inductive rule, but obviously open to abuse, as in legal cases, as when someone happens to acquire a lot of money just after a crime.